Case study 04 — Real estate · Dubai

Centurion Properties
Luxury real estate, built to feel premium.

The website for Centurion Properties, a Dubai developer behind premium off-plan residential and commercial projects in Business Bay, JVC and Motor City.

RoleFront-End Developer
EngagementFreelance · WordPress
IndustryReal estate · Dubai, UAE
Livecenturionproperties.ae ↗
centurionproperties.ae
Centurion Properties homepage hero on desktop

01 — The challenge

What the site needed to do

Off-plan buyers and investors judge a developer by its brand long before they see a building. Centurion needed a site that feels as premium as its towers, presents each project clearly and turns interest into registered enquiries, on desktop and on the phones most Gulf buyers browse on.

02 — My role

Design to a live WordPress site

As a freelance project, I built the front-end as a custom WordPress theme, no page builder, so the site stays fast, on-brand and easy for the team to update from the dashboard.

WordPressPHPCustom themeJavaScriptjQueryGSAPScrollTriggerScrollSmootherSwiperFancybox

03 — What I built

Key sections

  • A full-screen video hero with the "Design. Develop. Deliver." line and one clear call to action
  • Signature project highlights as a tabbed slider: Burj Capital, Capital One JVC, Flora Isle Residences and Sola Residences
  • A "Why Centurion" block with icon cards for design, amenities, smart layouts and on-time delivery
  • Partners logo strip, latest news cards and an FAQ accordion
  • A "Register your interest" lead form wired to Contact Form 7

04 — Front-end craft

How it's built

  • GSAP ScrollSmoother for a slow, luxurious scroll, with ScrollTrigger reveals on every section
  • Swiper sliders for the project showcase, with Fancybox galleries and video popups
  • Lazy-loaded hero video and scripts through LiteSpeed Cache to keep the first paint quick
  • Yoast SEO and Google Site Kit set up so every project page is indexable and tracked
  • Responsive layouts tuned for phones, where most investor traffic arrives

05 — On the page

What the site showcases

4signature projects in the showcase
3Dubai communities: Business Bay, JVC, Motor City

Figures describe the content on the live site I built.

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