Service — Website speed optimisation · UK · Europe · US · GCC
I'm Inshaal Shahid, a freelance front-end developer who fixes slow WordPress, Shopify and custom websites for businesses in the UK, Europe, the US and the Gulf, improving Core Web Vitals with image, font, script and caching fixes. Speed optimisation starts from $80 and usually takes 2–4 working days.
01 — Cost
Speed optimisation with me starts from $80. The final price depends on how much needs fixing, and the cost calculator shows a typical range of $80–200 for an existing site. You get a fixed quote before any work starts.
02 — Timeline
Most speed jobs take 2–4 working days. You get before and after PageSpeed scores so you can see exactly what changed.
03 — Scope
Image, font, script and caching fixes on your existing site, checked against Google's Core Web Vitals. These are the fixes I apply:
04 — Core Web Vitals
Core Web Vitals are three numbers Google uses to judge how a page feels: LCP (main content appears in 2.5 seconds or less), INP (the page reacts to a tap within 200 milliseconds) and CLS (layout shift of 0.1 or less). Orange or red scores mean visitors are feeling the slowness.
Read more in Why your website is slow (and how I fix it).
05 — Free check
Run my free speed check, which uses Google PageSpeed Insights on mobile and desktop and explains the results in plain English. For SEO, accessibility and AI visibility as well, use the free website audit.
06 — Why a freelancer
You talk directly to the developer making the fixes, and you pay for the work rather than account management. I reply within 24 hours, give a fixed quote and include 2 weeks of free support after the job.
07 — Packages
Starting prices in USD. You get a fixed quote after a short call, before any work begins.
01
Fixes on your existing site, with proof.
from $80
Typical delivery: 2–4 working days
Start on WhatsApp02
Google PageSpeed, explained in plain English.
Free
Instant
Run the speed check03
Speed plus SEO, accessibility and AI visibility.
Free
Instant
Run the free audit04
Ongoing fixes after the first pass.
$10–15/hour
Quoted per task
Start on WhatsAppNot sure what you need? Get an instant estimate, ask on WhatsApp or send a brief.
08 — Process
Send me your link and I'll run it through a speed check and tell you what's holding it back. You get a fixed quote, I make the fixes, and you get before and after PageSpeed scores.
09 — Work
Case study — WordPress · Dubai
On this custom WordPress theme, the hero video and scripts are lazy-loaded through LiteSpeed Cache to keep the first paint quick, with no page builder adding unused code.
Read the Centurion case study →Case study — Shopify · USA
The store is built on Dawn's lightweight, accessible base with lazy-loaded images, even with reviews, subscriptions, rewards and a cart drawer running.
Read the Twenty2 case study →10 — FAQ
No honest developer can guarantee an exact score, because hosting and third-party scripts also play a part. You get before and after PageSpeed scores so you can see exactly what improved.
Yes. Heavy themes, page builders and too many plugins or apps are among the most common causes of slow sites, and I fix them on WordPress, Shopify and custom-coded sites.
The fixes are under the hood: images, code, fonts, scripts and caching. Your design should look the same, just load faster and stop jumping around.
Not always. Caching, compression and a CDN such as Cloudflare often help a lot, but if the server itself is very slow to respond, I'll tell you plainly.
Not when they're built well. I build scroll animations with GSAP that animate only transform and opacity, and respect the visitor's reduced-motion setting.
Most people won't wait for a slow website; they go back to a competitor. Speed also feeds into how Google ranks your pages.
Send me your website link on WhatsApp or through the contact form. I'll run a speed check, explain what's slowing it down and send a fixed quote, usually within 24 hours.